
Resume
Caitlin Moran
Summary
Highly organized and motivated Senior Editor with 10+ years of experience in the marketing industry. A self-proclaimed grammar nerd who is well-versed in editing, project management, data analysis, and storytelling.
Experience
Senior Editor
Forrester Research, Inc. | Remote
March 2021 – Present
Coordinated incoming projects by using Excel skills and assigned them to team members, ensuring that content is delivered within the appropriate timeframe to meet deadlines
Edited detailed reports, presentations, infographics, and other content marketing deliverables, using brand knowledge to create one-voice consistency across content; analyzed data across documents with an eye for detail to maintain consistency and accuracy, ensuring high-quality, clear, and grammatically correct final products
Resolved layout and formatting issues in documents using design skills to create aesthetically pleasing end products
Operated as a point of contact for editorial questions, using editing expertise and brand knowledge to guide internal stakeholders, and authored a client-facing style guide for internal stakeholders to use when discussing specific brand guidelines with external clients
Revitalized continuous education program for internal stakeholders and facilitated internal writing workshops using past teaching experience and writing know-how
Content Specialist
Self-Employed Freelancer | Remote
October 2016 – April 2021
Collaborated with clients to develop and execute marketing strategies by utilizing industry knowledge to create engaging content
Published 40 to 80 ghost-written articles per week (minimum of 200 words) for niche markets across the US and Canada and optimized content using SEO to meet KPIs
Researched various industries to develop recommendations for content placement and cross-linking
Marketing Coordinator
Greater Milford Area Historical Society | Remote
August 2020 – March 2021
Conceptualized a new branding strategy, including a website overhaul, new logo, and new color guide, using design skills and knowledge of HTML
Scheduled regular social media posts to increase foot traffic at a local museum
Wrote and designed marketing collateral, including brochures, fact sheets, and event advertisements
Published press releases and arranged interviews with local media
Content Manager
Editions Financial | Edinburgh, UK
January 2017 – May 2019
Drove strategic thinking and planning for a monthly newsletter for a global, award-winning bank’s Private Banking program; analyzed newsletter clicks and open rates monthly to discover trends and best practices for the Private Banking audience
Produced, edited, and commissioned content for a range of financial markets, conducting interviews and research to provide up-to-date, topical marketing collateral
Managed marketing projects end-to-end alongside clients, including managing product budgets
Proofed content for the agency’s global marketing collateral and created a guide to illustrate the differences in tone of voice/grammar for US vs. UK audiences
Content Editor
Naked Lime Marketing | Kettering, OH
July 2013 – October 2016
Edited and contributed to the production of nearly 2,000 pieces of quality content a month for US-based car dealership sites, I Make News newsletters (both US and UK audiences), and The News Wheel, an automotive news website
Collaborated with Digital Marketing Specialists to create customer-focused writing and content strategies to meet clients’ marketing goals
Optimized newsworthy content for search engines using SEO skills to increase site traffic
Used HTML/CSS programming languages to improve the aesthetics and function of The News Wheel, which was a WordPress-based website
Graduate Teaching Assistant
University of Dayton | Dayton, OH
August 2013 – May 2014
Developed an in-depth English Literature curriculum for first-year university students using student-centered lessons and activities; class sizes ranged from 15 to 25 students
Provided feedback to students on student writing and modified curriculum for English language learners
Created activities that show the importance of English in academia and everyday life
Skills
Skills
MailChimp
Adobe Creative Suite
Data analysis
Time management
Microsoft Office
Chicago Manual
AP Style
Copyediting/proofreading
Project management
SEO
HTML
Content strategy
Content creation
WordPress
Education
Master of Arts
University of Dayton
English Literature
Bachelor of Science
Miami University of Ohio
Integrated English/Language Arts Education
Google Foundations of Project Management
Issued October 2024
Certifications