Senior Editor

Forrester Research, Inc. | Remote

March 2021 – Present

• Edited detailed content marketing and thought leadership deliverables to ensure consistency in brand voice, tone, and editorial standards; analyzed data across documents with an eye for detail

• Coordinated incoming projects and managed content production workflows, assigning projects to team members to ensure on-time delivery

• Improved editorial workflows and production processes to increase operational efficiency and reduce content turnaround times

• Collaborated with cross-functional stakeholders, including consulting, research, and design teams, to produce high-impact digital content

• Coached internal subject matter experts on effective writing, content structure, and audience-focused messaging through one-on-one training and intensive department-wide workshops

• Authored a comprehensive client-facing editorial style guide to standardize brand voice, grammar usage, and formatting across external deliverables 

• Revitalized an internal continuous education program for the organization and presented a monthly AI roundtable to increase internal awareness of AI-assisted writing and editing tools

Content Specialist

Self-Employed Freelancer | Remote

October 2016 – April 2021

• Led client discovery sessions to align content strategy with business objectives and audience needs for clients across automotive, technology, and financial services industries

• Published 40 to 80 SEO-optimized articles per week targeting US and Canadian audiences, focusing on trending topics and search visibility 

• Conducted industry research and keyword analysis to support SEO performance and improve organic search rankings

• Recommended content distribution strategies, cross-linking opportunities, and topic clusters to improve website engagement and search performance

Marketing Coordinator

Greater Milford Area Historical Society | Remote

August 2020 – March 2021

• Led a brand refresh initiative, creating a new logo, visual identity system, and brand guidelines

• Designed and launched a new WordPress website, utilizing HTML and SEO best practices to improve visibility

• Presented performance metrics and content insights regularly at board meetings

• Used Google Analytics and SEO metrics to monitor site traffic and optimize digital content

• Developed and managed a social media content calendar, increasing awareness and museum foot traffic

• Produced marketing collateral including brochures, press releases, fact sheets, and promotional materials

• Coordinated local media outreach and secured interviews with regional publications

Content Manager

Editions Financial | Edinburgh, UK

January 2017 – May 2019

• Led editorial planning and content strategy for a global private banking newsletter, focusing on financial insights for institutional audiences and increasing open rates by 40% through data-driven optimization

• Produced and edited thought leadership articles, financial insights, and marketing content for international financial audiences across multiple client accounts

• Managed simultaneous projects end to end, including project scoping, budgeting, editorial production, and executive-level collaboration and stakeholder coordination, while also managing client relationships

• Presented strategic content recommendations and performance insights to stakeholders

• Developed editorial guidelines outlining tone, style, and grammar differences between US and UK audiences

Content Editor

Naked Lime Marketing | Kettering, OH

July 2013 – October 2016

• Edited and produced nearly 2,000 pieces of digital content per month for automotive dealership websites, newsletters, and editorial publications

• Collaborated with digital marketing specialists to develop customer-focused content strategies aligned with client marketing goals

• Optimized editorial content using SEO best practices and keyword targeting to increase website traffic and search visibility

• Improved design and functionality of a WordPress-based automotive news site by applying HTML and CSS enhancements