Resume

Caitlin Moran

Summary

Highly organized and motivated Senior Editor with 10+ years of experience in the marketing industry. A self-proclaimed grammar nerd who is well-versed in editing, project management, data analysis, and storytelling.

Experience

Senior Editor

Forrester Research, Inc. | Remote

March 2021 – Present

  • Coordinated incoming projects by using Excel skills and assigned them to team members, ensuring that content is delivered within the appropriate timeframe to meet deadlines

  • Edited detailed reports, presentations, infographics, and other content marketing deliverables, using brand knowledge to create one-voice consistency across content; analyzed data across documents with an eye for detail to maintain consistency and accuracy, ensuring high-quality, clear, and grammatically correct final products

  • Resolved layout and formatting issues in documents using design skills to create aesthetically pleasing end products

  • Operated as a point of contact for editorial questions, using editing expertise and brand knowledge to guide internal stakeholders, and authored a client-facing style guide for internal stakeholders to use when discussing specific brand guidelines with external clients

  • Revitalized continuous education program for internal stakeholders and facilitated internal writing workshops using past teaching experience and writing know-how

Content Specialist

Self-Employed Freelancer | Remote

October 2016 – April 2021

  • Collaborated with clients to develop and execute marketing strategies by utilizing industry knowledge to create engaging content

  • Published 40 to 80 ghost-written articles per week (minimum of 200 words) for niche markets across the US and Canada and optimized content using SEO to meet KPIs

  • Researched various industries to develop recommendations for content placement and cross-linking

Marketing Coordinator

Greater Milford Area Historical Society | Remote

August 2020 – March 2021

  • Conceptualized a new branding strategy, including a website overhaul, new logo, and new color guide, using design skills and knowledge of HTML

  • Scheduled regular social media posts to increase foot traffic at a local museum

  • Wrote and designed marketing collateral, including brochures, fact sheets, and event advertisements

  • Published press releases and arranged interviews with local media

Content Manager

Editions Financial | Edinburgh, UK

January 2017 – May 2019

  • Drove strategic thinking and planning for a monthly newsletter for a global, award-winning bank’s Private Banking program; analyzed newsletter clicks and open rates monthly to discover trends and best practices for the Private Banking audience

  • Produced, edited, and commissioned content for a range of financial markets, conducting interviews and research to provide up-to-date, topical marketing collateral

  • Managed marketing projects end-to-end alongside clients, including managing product budgets

  • Proofed content for the agency’s global marketing collateral and created a guide to illustrate the differences in tone of voice/grammar for US vs. UK audiences

Content Editor

Naked Lime Marketing | Kettering, OH

July 2013 – October 2016

  • Edited and contributed to the production of nearly 2,000 pieces of quality content a month for US-based car dealership sites, I Make News newsletters (both US and UK audiences), and The News Wheel, an automotive news website

  • Collaborated with Digital Marketing Specialists to create customer-focused writing and content strategies to meet clients’ marketing goals

  • Optimized newsworthy content for search engines using SEO skills to increase site traffic

  • Used HTML/CSS programming languages to improve the aesthetics and function of The News Wheel, which was a WordPress-based website

Graduate Teaching Assistant

University of Dayton | Dayton, OH

August 2013 – May 2014

  • Developed an in-depth English Literature curriculum for first-year university students using student-centered lessons and activities; class sizes ranged from 15 to 25 students

  • Provided feedback to students on student writing and modified curriculum for English language learners

  • Created activities that show the importance of English in academia and everyday life

Skills

Skills

  • MailChimp

  • Adobe Creative Suite

  • Data analysis

  • Time management

  • Microsoft Office

  • Chicago Manual

  • AP Style

  • Copyediting/proofreading

  • Project management

  • SEO

  • HTML

  • Content strategy

  • Content creation

  • WordPress

Education


Master of Arts

University of Dayton

English Literature

Bachelor of Science

Miami University of Ohio

Integrated English/Language Arts Education

Google Foundations of Project Management

Issued October 2024

Certifications